THE DOCTORS WILL SEE YOU NOW – Shinso Mist
Having started out as an aerospace engineer, Nao Tsuruta was well placed to delve into unearthing the science of skin and its propensity for ageing, taking inspiration for his product line from an unlikely source. “I was fascinated by the properties of deep sea water, which prompted me to begin experimenting with its effects in skincare,” explains Tsuruta.
These experiments became Shinso, a collection of four key products which focus on the inside – via drinkable powder supplements – and the outside of the body in the forms of potent serums and sprays, launched earlier this year, to target the cells other creams can’t reach. “My skincare products work on an inside and out basis to feed and rejuvinate the skin,” reveals Tsuruta.
Despite hailing from Japan, Dr Tsuruta had the chutzpah to first launch his range in LA, where he was convinced it would be a hit among the Hollywood A-list, thereby establishing the brand before rolling it out to the rest of the world. It worked. “Before the line was carried in London, a client read an article about Shinso and flew to LA to purchase my products.” Thankfully, transatlantic flights are no longer necessary; Shinso is now sold in the UK at Dr Sam Bunting’s dermatology clinic in London, where clients have been known to drive 90 miles in order to get their fix.
“My goal is to be the Vuitton of skincare.” I have a feeling he may just get there. What to invest in: Shinso Mist, £175, an astounding spray which visibly lifts and plumps the skin. It’s one of the best products I have ever encountered – this has to be seen to be believed.
TEL: 020-3178 2792 Website: www.shinso.co.uk
DR TSURUTA’S FROM THE ENVIRONMENT SHINSO MIST, £175,REVITALISES AND LIFTS SKIN WITHOUT CLOGGING PORES